Sweat the Small Stuff.
This is the follow up talk to my previously posted video by Rory Sutherland. Again, quite interesting. Grab your morning coffee and enjoy.
This is the follow up talk to my previously posted video by Rory Sutherland. Again, quite interesting. Grab your morning coffee and enjoy.
“A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules.” – Christopher Nolan
An interesting, thought provoking talk by Rory Sutherland. Well worth the nineteen minutes! Enjoy.
There’s a follow up talk which I’ll post later.
“Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep.” – Jonathan Ive
“Creativity is to think more efficiently” - Pierre Reverdy
I’ve posted this video before in a previous article, but it’s so amazing I had to share it again. It is something that really needs the extra emphasis. If you ever feel like giving up on your ideas or that it’s just too big a task, give this a watch now and then to remind yourself to be remarkable. Enjoy!
A year ago today, Substance Creative Communications was born…
Thank you for all the support. Here’s to many more years of doing great things!
If I asked you to rummage through your closet and choose your favourite colour clothing you’d probably end up with one dominant colour…
Using sound as a branding tool.
Have you ever been so busy that you find it difficult to balance your projects properly?
Oh yes, I was interrupted by the voice in my head. (And I’ve been quite busy) It all started while I was stuck in traffic.
Think of your brand as your vehicle. The one that gets you from here to there.
Once upon a time (a few days ago) in a land far far away (two blocks south) I saw something oddly familiar.
Ahhh vacation. Don’t you just love it?!
The fresh air, the gentle embrace of the sea breeze, or the invigorating leafy fragrance radiating through the trees.
Like life, and love, our ideas evolve constantly. Once you’ve latched on to that idea, however, the path is not as clear as you want it to be.
I have an idea!
Well, not me. You do! That’s great!
What do you do now?
I have no idea. How I lost it or how I got it back.
I thought maybe it is time that I also “walk the walk” (A little bit) and decided to give a small piece of me away… to you.
Throughout my blog I’ve been talking about this thing called “the bigger picture”. While this is a very important part of your story, there is another. Maybe this is even more important.
How many of us, whether in our daily life or our businesses, do something to make a small change for a greater good?
That is not a typo… I’m talking about networking, but not in the traditional understanding of the word. You know, the kind businesses use to describe handing out business cards.
What is it about you or your brand that makes people want to dance?
There are brands/businesses out there that started out full of fire and with visions of grandeur, but then suddenly vanished.
That day is today.
You might feel uneasy about it, you might not like it, but that’s the way it is.
So, after a long conversation with one of the many personalities of a friend I almost know, I realized my previous post was missing something. We, even me, are sometimes scared to take that leap of faith, and ignore the cynical critics telling us our ideas are stupid.
They did not walk into a bar. That would be dumb. This is not that kind of story. This is a story about food…
What is this “drama” you ask? Read on…
It’s all good and well that you have a brilliant concept for telling your story, but now the hard part starts…
Creating an “alter ego” for your brand is not always going to work.
All brands have a “story” to tell, a personality if you will. This story, or message is not something that can just be instantly created. It is a process.
You now have that job. There is a standard you have set and need to consistently uphold.
So now we’ve established that bad publicity or a bad impression can destroy your business or brand. How do we then, create the right message, in the right tone, at the right time?
Have you ever seen a rendition of Shakespeare’s Hamlet performed through interpretive dance?
So let’s get the formalities out of the way…