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Sweat the Small Stuff.

This is the follow up talk to my previously posted video by Rory Sutherland. Again, quite interesting. Grab your morning coffee and enjoy.

“A single idea from the human mind can build cities. An idea can transform the world and rewrite all the rules.” – Christopher Nolan

Life Lessons From an Ad Man

An interesting, thought provoking talk by Rory Sutherland. Well worth the nineteen minutes! Enjoy.
There’s a follow up talk which I’ll post later.

“Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep.” – Jonathan Ive

“Creativity is to think more efficiently” - Pierre Reverdy

It Still Is.

I’ve posted this video before in a previous article, but it’s so amazing I had to share it again. It is something that really needs the extra emphasis. If you ever feel like giving up on your ideas or that it’s just too big a task, give this a watch now and then to remind yourself to be remarkable. Enjoy!

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A Matter of Time.

A year ago today, Substance Creative Communications was born…

One Year of Substance!

Thank you for all the support. Here’s to many more years of doing great things!

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Colour Me This.

If I asked you to rummage through your closet and choose your favourite colour clothing you’d probably end up with one dominant colour…

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Apple of my Ear.

Using sound as a branding tool.

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The Balancing Act.

Have you ever been so busy that you find it difficult to balance your projects properly?

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Where Were We.

Oh yes, I was interrupted by the voice in my head. (And I’ve been quite busy) It all started while I was stuck in traffic.

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The Distance.

Think of your brand as your vehicle. The one that gets you from here to there.

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Between Here and There.

Once upon a time (a few days ago) in a land far far away (two blocks south) I saw something oddly familiar.

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Grounded.

Ahhh vacation. Don’t you just love it?!
The fresh air, the gentle embrace of the sea breeze, or the invigorating leafy fragrance radiating through the trees.

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Unabridged. Unedited.

Like life, and love, our ideas evolve constantly. Once you’ve latched on to that idea, however, the path is not as clear as you want it to be.

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Eureka!

I have an idea!
Well, not me. You do! That’s great!
What do you do now?

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How Sid got his Groove Back.

I have no idea. How I lost it or how I got it back.

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The Re-Reveal

I thought maybe it is time that I also “walk the walk” (A little bit) and decided to give a small piece of me away… to you.

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I’m Just a Poor Boy.

Throughout my blog I’ve been talking about this thing called “the bigger picture”. While this is a very important part of your story, there is another. Maybe this is even more important.

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Small Change.

How many of us, whether in our daily life or our businesses, do something to make a small change for a greater good?

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The Re-Return

That is not a typo… I’m talking about networking, but not in the traditional understanding of the word. You know, the kind businesses use to describe handing out business cards.

No Words. No Title.

Yeah, I don’t have any words… but I have something to show you.
You see, yesterday was my day off and while searching for seemingly unrelated material, this video was on a mission to find me. This little demonstration kinda sorta strengthens my theory outlined in my previous post.

Anyway here it is. Enjoy. And don’t forget to read this first.

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Music, Magic, Muchness.

What is it about you or your brand that makes people want to dance?

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Anywhere I Lay My Hat.

There are brands/businesses out there that started out full of fire and with visions of grandeur, but then suddenly vanished.

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One Day… When I Grow Up.

That day is today.
You might feel uneasy about it, you might not like it, but that’s the way it is.

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Artists and Misfits (and Peanuts)

So, after a long conversation with one of the many personalities of a friend I almost know, I realized my previous post was missing something. We, even me, are sometimes scared to take that leap of faith, and ignore the cynical critics telling us our ideas are stupid.

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A Poet, a Madman… and a Box.

They did not walk into a bar. That would be dumb. This is not that kind of story. This is a story about food…

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Selling the Drama.

What is this “drama” you ask? Read on…

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Do you ‘who’?

It’s all good and well that you have a brilliant concept for telling your story, but now the hard part starts…

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When Web Works

Creating an “alter ego” for your brand is not always going to work.

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My Story so far…

All brands have a “story” to tell, a personality if you will. This story, or message is not something that can just be instantly created. It is a process.

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The Story of YOUR Brand

You now have that job. There is a standard you have set and need to consistently uphold.

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Anything worth doing…

So now we’ve established that bad publicity or a bad impression can destroy your business or brand. How do we then, create the right message, in the right tone, at the right time?

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Creativity with Purpose

Have you ever seen a rendition of Shakespeare’s Hamlet performed through interpretive dance?

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A Story of Substance.

So let’s get the formalities out of the way…